How did our Instagram Filter reach +2 million impressions in one week?

Discover three key actions we applied in our collaboration with Claro and Havas Media Group

This article is written based on real data from Claro in February 2020. We thank our client for letting us share this with you!

Marketing Focused Creativity

Arctivista’s creative proposal for “Claro Viña 2020” filter featured three of their main artists in a bandanna so fans could pick their favorite and participate to go see them perform.

Your filter should not only respond to your brand’s audience taste. Instagram AR Filters are marketing tools for brands, so make sure they are always aligned with the campaign’s topic, objectives and goals.

We also remind you that you don’t need to publish fancy AR games or complex 3D animations every time to deliver a message. It will depend on the story you will tell.

Choosing the perfect Promoters

Claro’s approach for this campaign was to advertise their filters with different content creators from Chile that were close to their desired young audience.

Organic reach is not always enough for your filter. That’s why we recommend you to pick the right Instagram accounts  to promote your new Augmented Reality experience. 

Identify social influencers and content accounts related to your brand and campaign goals to make sure you are targeting the correct audience.

Attractive Rewards

Incentives related to your campaign’s subject and goals will help you reach your KPIs and increase your organic reach.

Influencers will surely help you to get impressions, but making a contest out of your filter will also invite people to share an Instagram Story so they can win something interesting by participating.

Make sure to establish the right terms and conditions and to explain correctly how to participate in each of your communication efforts.

Arctivista augmented reality campaigns are crafted with love and knowledge.

We create unique AR filters for brands
We guide the entire process from creation to publishing
We have collaborated with top brands across the globe
We will advise you on how to promote your filter
We already live in an augmented reality world

Want to create a filter? Get in touch with us: